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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Scanning items at checkout typically tied to Household Loyalty Cards
B) Tracking mobile devices in households
C) Analyzing online search queries
D) Shipping products from manufacturers

2. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated Panel Data
B) Retailer POS Data
C) Retailer Loyalty Data
D) Syndicated POS Data

3. What is the primary risk of poor shelf placement?

A) Improved Sell-Through Rates
B) Increased Inventory Turns
C) Decreased Shopper Conversion
D) Overstated Promo ROI

4. Which of the following is the first step in the multivariate clustering process?

A) Create clusters based on relevancy and opportunity
B) Identify product demographic affinity profiles
C) Identify store-level demographic profiles
D) Calculate product demand potential

5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) Total Sales / ACV Weighted Distribution
B) Total Sales x ACV Weighted Distribution
C) ACV Weighted Distribution / Total Sales
D) ACV Weighted Distribution - Total Sales

Solutions: