Microsoft MB2-720 Q&A - in .pdf

  • MB2-720 pdf
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Oct 28, 2026
  • Q & A: 90 Questions and Answers
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  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
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  • Updated: Oct 28, 2026
  • Q & A: 90 Questions and Answers
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  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Oct 28, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Email Marketing and Customer Journeys20%- Email marketing execution
  • 1. Email templates and personalization
    • 2. Customer journey automation
      Marketing Campaign Management20%- Campaign creation and execution
      • 1. Campaign tracking and monitoring
        • 2. Campaign planning and setup
          Configure Microsoft Dynamics Marketing20%- System configuration and setup
          • 1. Marketing application settings
            • 2. User and security configuration
              Manage Leads and Segmentation20%- Lead management lifecycle
              • 1. Segmentation and targeting
                • 2. Lead creation and scoring
                  Analytics and Reporting10%- Marketing performance analysis
                  • 1. Reporting dashboards
                    • 2. Campaign analytics and KPIs
                      Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
                      • 1. CRM data sharing
                        • 2. System interoperability

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          Question #1

                          Which statement about reviewing and approving routed items is true?

                          • A. Approvers can provide comments and select the status for an item only once.
                          • B. Approvers can update their comments for items that have completed the approval process.
                          • C. Approvers can provide comments for an item until another approver provides comments
                            for that item.
                          • D. Approvers can provide comments for an item until the approval process is complete.
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Question #2

                          You need to ensure that the Opportunity link is available on the header bar of every Microsoft Dynamics Marketing page.
                          What should you do?

                          • A. Request that the Microsoft Dynamics Marketing Administrator turn on the Opportunity header bar link for the organization.
                          • B. Add the Opportunity header bar link to the home page.
                          • C. On the User Preferences page, turn on the Opportunity header bar link.
                          • D. Request that the Microsoft Dynamics Marketing Administrator add the Opportunity header bar link to the home page.
                          Reveal Solution  Discussion  0

                          Correct Answer: D  🗳️

                          Question #3

                          You create a contact in Microsoft Dynamics Marketing and assign the contact to the Marketing group.
                          Which two actions can you take with the contact? Each correct answer presents a complete solution.

                          • A. Change the contact group to Client.
                          • B. Add the contact to the Vendor group.
                          • C. Change the contact group to Vendor.
                          • D. Add the contact to the Client group.
                          Reveal Solution  Discussion  0

                          Correct Answer: A,B  🗳️

                          Question #4

                          You create an event and the associated event registration items in Microsoft Dynamics Marketing.
                          When a user registers a contact for the event, she selects a registration item and notices that the item quantity is set to 1 and unavailable.
                          Why is the quantity unavailable?

                          • A. The item registration requires the submission of the attendee's name.
                          • B. The item registration does not require the submission of the attendee's name.
                          • C. Registration is not available for the item.
                          • D. The maximum registration for the item has been met.
                          Reveal Solution  Discussion  0

                          Correct Answer: C  🗳️

                          Question #5

                          You create an event venue in Microsoft Dynamics Marketing.
                          Which information can you add to the event venue?

                          • A. staff
                          • B. Tasks
                          • C. Files
                          • D. Sessions
                          Reveal Solution  Discussion  0

                          Correct Answer: B  🗳️

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