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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 18% | - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Create and optimize email content |
| Automation and Data Management | 14% | - Build and manage automation workflows - Configure imports and exports - Manage contact data and data hygiene - Implement SQL activities for data processing - Utilize automation studio effectively |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Map customer journeys across channels - Build decision trees and branching logic |
| Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Configure lists and populations - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure account settings and business units |
| Reporting and Analytics | 14% | - Provide actionable insights and recommendations - Analyze campaign performance - Build custom reports and dashboards - Configure and interpret standard reports - Track engagement and conversion metrics |
| Discovery and Design | 18% | - Define success metrics and KPIs - Identify integration points and data flows - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Document current state and desired future state |
Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?
Correct Answer: D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
Correct Answer: D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly basis?
(Choose 2 answers)
Correct Answer: B,D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
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Correct Answer: B 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
A customer asks why the send time values within an email are not being added to a Send Log.
Which two actions would successfully write send time variables to their Send Log? (Choose 2 answers)
Correct Answer: C,D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
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