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| Section | Weight | Objectives |
|---|---|---|
| Measurement and Analytics | 15% | - Use Meta Insights and analytics tools - Identify opportunities for growth and monetization - Track key performance indicators - Interpret data to improve strategy |
| Community Foundation | 20% | - Select appropriate Meta platforms (Groups, Pages, Instagram) - Apply Meta Community Standards and policies - Establish community guidelines and rules - Define community mission, goals, and success metrics |
| Community Strategy | 25% | - Build operational workflows and admin roles - Plan for community lifecycle stages - Scale community effectively - Design community structure and governance |
| Community Engagement and Moderation | 20% | - Manage violations and enforce rules consistently - Onboard and welcome new members - Foster interaction and meaningful connections - Moderate discussions and resolve conflicts |
| Content Strategy | 20% | - Adapt content for member segments - Use events, live video, and interactive formats - Develop engaging content aligned with community goals - Curate and moderate content quality |
1. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?
A) Post content customized by the influencers into the group and boost the posts
B) Share exclusive access to the influencers Page and content for members
C) Host a Q&A on Instagram Stories where members can submit questions to influencers
D) Host live video Q&A sessions in the group where the influencers host the session
2. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
A) Post visuals that are aligned with the corporate identity
B) Frequently encourage members to describe their best football tricks
C) Share viral videos to spark discussion
D) Create a highly engaging text-based question of the day series
3. A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
A) Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
B) Make the team's Facebook Page an admin of the group
C) Enter a list of potentially offending keywords into the moderation tool
D) Create a joint moderation account with the name of the group
4. A local art museum decides to launch an invite-only community for people who purchased a museum membership. The community manager needs to create a report about the group's first month and wants to focus specifically on engagement.
Which two KPIs should the community manager include in the first report about the group? (Choose 2)
A) Members who invited friends
B) New members over time
C) Posts created by administrators
D) Number of comments
5. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
A) How much the trainer enjoys using each platform
B) How much time the trainer spends on each platform
C) How much engagement each platform gets
D) How many current clients found the trainer on each platform
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,D | Question # 3 Answer: B | Question # 4 Answer: B,D | Question # 5 Answer: D |
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