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| Section | Objectives |
|---|---|
| Topic 1: Unica Campaign Architecture and Concepts | - System components and architecture overview - Campaign data model and flowcharts |
| Topic 2: Data Management and Integration | - Data sources and data mapping - Integration with external systems |
| Topic 3: Campaign Execution and Optimization | - Campaign execution flow - Performance monitoring and optimization |
| Topic 4: Campaign Design and Development | - Segment creation and targeting - Building campaigns and flowcharts |
Question 1
Which of the following does NOT contain important inputs to gather for sizing an initial Campaign hardware and database size installation?
A. Contact History use; Output preservation period
B. Expected CPU utilization; Actual flowchart file sizes
C. Expected number of users; whether "In Database Processing" will be used
D. Number of planned concurrent users; Whether "Strategic Segments" will be used
Question 2
A database field has been added to a user table, but a marketing user cannot see it in a flowchart process box. What is the reason for this?
A. The database table needs remapping in the flowchart.
B. The field does not contain any data.
C. The user has not been given permissions to see that specific field.
D. The catalog the user is working with is corrupt.
Question 3
A table Customer_master contains 1000 customer_ids. A select box was created and all the customer_ids from the table were selected. However, when the select box was run, the output cell contained only a fraction of the total customers. When a test query was performed in the above mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A. Global suppression.
B. The table mapping of Customer_master are out-of-date.
C. The Select process was not configured properly.
D. Incorrect audience level has been chosen for the Customer_master table.
Question 4
If a database loader utility is properly configured and used, it will almost always help to improve flowchart performance. Where can the specialist determine if the loaders are configured for use?
A. Look on the partitions-partition[n]-datasources level and then look for the UA_System_Tables data source loader settings, as these setting willoverride all other data sources.
B. Look on the partitions level for the loader settings, as these will control all data source loader settings.
C. Look on the partitions-partition[n]-datasources level and then look for both the UA_System_Tables database loader settings, as well as all ofthe user table data source loader settings.
D. Look on the partitions level for the server and then optimization settings, as these will control all data source loader settings.
Question 5
When creating an offer template, a Unica Campaign specialist needs to ensure that the offers created subsequently using this offer template can be grouped together and rolled-up for reporting purposes. This can be achieved by?
A. Grouping all relevant offers in the designated folder and its sub folders so that they can be rolled up during reporting.
B. Following a naming convention so that similar offer names are assigned to related offers and hence offers are grouped by name
C. Creating a custom attribute to group the offers together and roll-up based on that attribute.
D. Grouping by offer codes assigned to offers created using the same template.
Solutions:
| Question 1 Answer: B | Question 2 Answer: A | Question 3 Answer: A | Question 4 Answer: C | Question 5 Answer: C |
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