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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A campaign manager for VIP customers is curating an exclusive set of offers for a high-touch campaign. The list of included offers has been hand-picked by the marketing director and must not change unless explicitly modified.
Which type of offer collection is most appropriate for this scenario?

A) A Dynamic Collection based on offer status.
B) An AI-driven Collection.
C) A Static Collection.
D) A Dynamic Collection based on offer tags.

2. A journey starts with an Event activity.
What is a key piece of information that MUST be configured within this activity to link the incoming event to a customer profile?

A) A specific Identity Namespace.
B) The schema that the event payload must adhere to.
C) The name of the upstream data source.
D) The journey's start and end dates.

3. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It is a random allocation for each profile that enters the activity.
B) It is based on the profile's ID, ensuring the same profile always takes the same path.
C) It requires an upstream audience to be pre-split into two groups.
D) It alternates, sending the first profile to Path A, the second to Path B, and so on.

4. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are permanently stopped at their current position and will not proceed further.
B) They remain in the 'Wait' activity indefinitely.
C) They are allowed to complete the 'Wait' activity and then proceed to the next step.
D) They are immediately moved to the 'End' of the journey.

5. A loyalty program manager needs to update a member's profile after they complete a specific action in a journey, such as setting their `lastActivityDate` attribute to the current date and time.
Which journey activity should the manager use to perform this profile update?

A) A Condition activity
B) An Action activity
C) A Data Source activity
D) An Update Profile activity

Solutions: