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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Campaign and Journey Optimization | 48% | - Evaluating journey performance and results - Using unitary and business events - Validating and testing journeys - Building customer journeys |
| Topic 2: Foundations of Adobe Experience Platform | 20% | - Datasets: profile-enabled vs non-profile - Data types and usage in journeys - Profiles, audiences and identities - XDM and data governance basics - Data loading and troubleshooting |
| Topic 3: Content Authoring | 20% | - Content experiments and testing - Using templates, fragments and assets - Personalization with profile and event data - Creating messages: email, SMS, in-app, push - Landing pages and subscription management |
| Topic 4: Offer Decisioning | 12% | - Understanding offer decisioning stages - Static vs dynamic offers - Integrating offers in content and journeys - Creating and managing offer collections - Configuring offers and decision rules |
Question 1
A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?
A. Use a pre-existing Content Template that has been designed with the standard brand layout.
B. Import an HTML file containing the required layout.
C. Create a new email from scratch and manually apply the brand styles.
D. Create a new Campaign and add an email action.
Question 2
A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?
A. One experiment for A vs. the original, and a second experiment for B vs. C.
B. Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
C. Three treatments (A, B, C) with the audience split evenly between them.
D. Two treatments (A, B) and a control group, which will automatically receive a third version.
Question 3
An email developer is building a highly personalized email that must display a list of recommended products for a customer. The product data (name, image URL, price) is available as a `listString` (an array of objects) on the customer's profile.
When the developer tries to drag the product name field from the personalization picker into the email, it is disabled.
Why is this happening and what must be done to render the list?
A. The field is disabled because the email template does not support list rendering.
B. The field is disabled because `listString` fields can only be used in the advanced expression editor and require a "for each" loop to iterate through the items.
C. The field is disabled because lists cannot be used for personalization. The data must be flattened into separate attributes first.
D. The field is disabled because the developer does not have the correct permissions to use list-type fields.
Question 4
A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?
A. An Event activity
B. A Read Audience activity
C. A Reaction activity
D. An Audience Qualification activity
Question 5
A marketing manager is reviewing the validation process for a journey. The journey has a maximum capacity of 100 simultaneous test profiles in a single test session. The QA team needs to test with 150 different profile variations.
How can the QA team test all 150 profiles?
A. They can request an administrator to increase the test profile limit for this specific journey.
B. They cannot; the limit is a hard cap per journey.
C. They must duplicate the journey and split the test profiles between the two copies.
D. They can run the first 100 profiles, disable and then re-enable test mode to start a new session for the remaining 50.
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: D |
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