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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and senderreputation.
What should NTO use to make sure email addresses are valid before adding to its audience?

A) A double opt-in at signup
B) Add CAPTCHA validation to the form
C) Leverage a Smart Capture block

2. Northern Trail Outfitters (NTO) is building a welcome journey for new customers with dynamic content in each email. NTO would like to have content personalized for each customer and include assets based on real- time analysis of what is performing the best for other customers.
Which feature should NTO use?

A) Einstein Content Selection
B) Enhanced Dynamic Content
C) Einstein Copy Insights

3. A marketing manager notices emails clustered with images that are inconsistent with branding guidelines.
Which step should they take to restrict the types of content within the content slot?

A) Configure Content Blocks to only be usable within approved templates.
B) Configure restrictions within a Content Area for approval block types
C) Under user permissions, select limited template access.

4. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

A) Ensure the Contact entry mode is No re-entry
B) Use the Update Contact a:
C) A Utilize exit criteria for the journey.

5. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Configure the filter DE to auto-refresh dally in properties.
B) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
C) Schedule an automation to refresh the filter activity each day.

Solutions: