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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters wants to segment audiences based on SalesCloud data.
Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Cloud.

A) Contact Builder > Data Extensions > Synchronized Data Extensions
B) Setup > Apps > Salesforce Integration
C) Setup >Data Management > Synchronized Data Extensions
D) Contact Builder > Data Sources

2. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple brand logos must be accommodated in an email header
B) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C) NTO requires SSL certificate configurations for Content Builder and Portfolio images
D) A new sender profile needs to be leveraged for sending transactional emails

3. An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A) List
B) Group
C) Data Extension
D) Publication List

4. A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

A) Facebook ad manager
B) Login detail for each social media account
C) Google URL Shortener
D) Bitly URL Shortener

5. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A) Cloud Pages URL AMP script function
B) Web Analytics Connector
C) Link Wrapping

Solutions: