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GCCC Strategic Communication Management Professional Sample Questions:

1. An outside consultant has been hired to advise an organization on improving its public relations (PR) agency- client relationship. The company has a history of failed engagements with agencies that have resulted in gaps and inefficiencies in their PR activities, along with impacting their overall management reputation. The client explains that in the past they had to deal with poor agency performance while incurring significant costs.
What is the BEST advice for the consultant to give?

A) Conduct a study to understand the client's needs and expectations. Discuss expectations based on market and industry standards, adjust them as needed, and develop a request for proposal (RFP) with specific criteria to determine an agency that would fulfill their requirements.
B) Hire the best PR agency which has proven results with other clients, even if the cost is higher than expected, as performance will not be an issue.
C) Suggest an internal reorganization of their communication department. Since the failed engagements have been numerous, it seems that the client side has a problem in managing PR agencies. A department restructuring and hiring a new communication manager may resolve the situation.
D) Leverage the relationship dynamic between organizations and agencies to negotiate a contract upfront that is cost effective and beneficial for them.

2. What is the main advantage of in-house communication resources for a company?

A) An in-house communication team can handle large-scale projects when needed.
B) In-house communication professionals are more accessible and familiar with the organization's culture, products, and services.
C) An in-house communication team is more cost-effective than relying on external resources.
D) In-house communication professionals are more fluent in all skills, crafts, and technologies of communication.

3. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Ascertain the negative attention the issue is attracting.
B) Convene the crisis response team.
C) Start writing a sincere apology to those impacted.
D) Start writing messaging to explain the issue.

4. Which of the following is the BEST example of a SMART goal?

A) "Increase the number of employees that use our social media tool during the next six months."
B) "Increase customer advocacy by 100% by the end of this calendar year."
C) "Increase understanding of our business strategy among employees by 5% by 1 January."
D) "Increase the number of news advisories we share with the media from four to eight."

5. When developing a strategic communication plan to present to the chief executive officer, which of the following are the four MOST essential elements of an effective plan?

A) A sample of the creative approach ("look and feel"), list of tactics, list of individuals or groups responsible for every task, and a detailed budget
B) Links to corporate goals and objectives, measurable communication objectives, detailed budget, and evaluation methodology
C) Problem statement, chart of roles and responsibilities, list of tactics, and samples of previous plans
D) A calendar with deadlines, an individual or group responsible for major tasks, priority events, and an individual who will monitor the plan

Solutions: