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GCCC Strategic Communication Management Professional Sample Questions:

1. It is the beginning of May. You work for a trade organization that surveyed its members for feedback on a series of policy issues. A total of 300 members of the organization of 15,000 answered the survey in January.
You have been tasked by the general manager to communicate the survey results to the press and make the results as appealing as possible for journalists. Of the following options, which one is unethical?

A) Having visuals that accompany the release only illustrate a selection of the survey results
B) Presenting the results as April results
C) Sending out the release to a selection of journalists that are known to cover the organization's surveys favourably
D) Omitting the sample size in the release

2. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) CEO or other top executive
C) Marketing and Advertising
D) Investor Relations

3. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) writing position papers to justify the changes.
B) conducting quarterly surveys to monitor their opinions.
C) providing weekly statements to explain why the changes are necessary.
D) holding face-to-face meetings to create open conversation.

4. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Programs, markets, targets, products, and features
C) Product, packaging, placement, variety, and price
D) Values, purpose, priorities, systems, and tasks

5. A company's communication director was interviewed by a reporter about the company's new service line. In the article, the communication director was quoted as projecting a 33% growth in revenue, rather than the correct projection of 13%. The communication director is sure they said "13%" to the reporter during the interview, but it was conducted over the phone. Nothing was recorded or communicated in writing. The company's chief executive officer is concerned about stakeholders' perceptions and expectations. Which of the following is a step the communication director would take?

A) The reporter made an error, so the director should demand a correction be published.
B) There is nothing that can be done; the article has been already published.
C) Contact the company's stakeholders and promise them that you are making the newspaper publish a correction.
D) Contact the reporter with the correct information. Request a correction be published, if possible.

Solutions: