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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
B) There is no correlation between paid results (the advertisements) and organic search result s.
C) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
D) The better the organic search result, the higher the ad will be posted in order of paid result s.

2. How often does Google calculate a quality score?

A) Hourly
B) Daily
C) Once
D) Every time a keyword matches a search query

3. Fran is evaluating her keywords for her company. She is viewing the ad group for her company, but she'd like to see the Quality Score for the ads and keywords. How can Fran see the Quality Score?

A) The Quality Score is only shown through the Reports feature for ads. Fran needs to create a Performance Report for her keywords.
B) The Quality Score is displayed next to each keyword in the keyword list. Fran needs to navigate to her keywords.
C) Google does not reveal the Quality Score.
D) The Quality Score is disabled by default. Fran needs to click 'Columns' and then select 'Qual. Score' to enable the Quality Score column.

4. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You cpload changes to AdWords at any time.
B) You can store and navigate one or more accounts.
C) You can work offline on your Mac or PC.
D) You can perform advanced searches and edits.

5. Fred is helping a client to create ads for Google AdWords. Fred stresses to the client that they should not only identify keywords for the client's search, but also use the keyword in the Google AdWords display text. Why is this a good thing to do for Google AdWords?

A) By using the keyword in the ad text Google will give the ad a higher ranking, when a user searches for that exact keyword.
B) By using the keyword in the ad text Google will lower the CPC per ad, when a user searches for that exact keyword.
C) By using the keyword in the ad text Google will cause the ad to move to the top of the search list, when a user searches for that exact keyword.
D) By using the keyword in the ad text Google will cause the keyword to appear in bold in the ad, when a user searches for that exact keyword.

Solutions: