Excellent MCC-201 Updated 2022 Dumps With 100% Exam Passing Guarantee
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Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION 87
Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: B
NEW QUESTION 88
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Performance Over Time Report
- B. Campaign Email Tracking Report
- C. Email Send Report
- D. Account Send Summary Report
Answer: B
NEW QUESTION 89
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.
What would they use to format the JSON within the email?
- A. BuildRowSetFromJSON() AMPscript Function
- B. ParseJSON content block within Content Builder
- C. SSJS platform function ParseJSON
- D. TransformJSONQ AMPscript Function
Answer: C
NEW QUESTION 90
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Update query activities that reference the synchronized data extensions.
- B. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Answer: D
NEW QUESTION 91
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three send definitions to the master data extension
- C. Import activity -> Three send definitions to the master data extension
- D. Three filter activities -> Three send definitions to the filtered audiences
Answer: D
NEW QUESTION 92
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- B. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- C. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: B
NEW QUESTION 93
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional IP address
- B. An additional private domain
- C. Register the new domain in Setup > From Address Management
- D. An additional Sender Authentication Package
Answer: A
NEW QUESTION 94
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Database of record other than All Subscribers.
- B. One-to- Many Relationship to the Contact Record.
- C. Data for both Email and MobileConnect sends.
- D. Supplemental data for an interaction in Journey Builder.
Answer: A
NEW QUESTION 95
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Currency
- C. Float
- D. Decimal
Answer: D
NEW QUESTION 96
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. The Email Opt Out field needs to be added to the Contact Page Layout.
- B. The previous send's user needed to have edit permissions in Salesforce,
- C. Email Opt Out is only updated if the send originates in Salesforce.
- D. The previous send used Email Address as a Subscriber Key.
Answer: D
NEW QUESTION 97
Northern Trail Outfitters (NTO) wants to send using the From Address of [email protected]. They will then automatically forward replies to [email protected]. NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would appear as the From Address for the automatic reply to the customer?
- A. [email protected]
- B. [email protected]
- C. [email protected]
- D. A [email protected]
Answer: B
NEW QUESTION 98
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
- A. Journey Settings > Use email attribute from Contacts
- B. Contact Evaluation > Evaluate new records only
- C. Journey Settings > No re-entry
- D. Contact Evaluation > Evaluate all records
Answer: B
NEW QUESTION 99
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Stop Activity
- B. Verification Activity
- C. Query Activity
- D. Script Activity
Answer: B
NEW QUESTION 100
Northern Trail Outfitters (NTO) has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help NTO achieve this objective?
Choose 2 answers:
- A. Channel preference of customers
- B. Last purchase date
- C. Products purchased from a competitor
- D. Number of items per order
Answer: A,B
NEW QUESTION 101
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Business Units can share information with other Business Units.
- B. Subscribers can only appear in one Business Unit.
- C. Business Units can have more than one parent Business Unit.
- D. Business Units can mirror an organization's operational structure.
Answer: A,D
NEW QUESTION 102
Collect addresses through Smartcapture, segment the data, send emails referencing data from a data extension.
What skillset is needed ?
- A. SQL
- B. CSS
- C. HTML
- D. AMPScript
Answer: A
NEW QUESTION 103
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Send Log
- C. Data Views
- D. Tracking Extract
Answer: C
NEW QUESTION 104
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
- A. Use personalization strings created by selecting the data extension.
- B. Use Guide Template Language created for each field in the data extension.
- C. Use AMPscript variables created from each field in the data extension.
- D. Use Dynamic Content rules to select a content area for each subscriber.
Answer: D
NEW QUESTION 105
A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make? Choose 2 answers
- A. The consultant should enable deep linking in the Marketing Cloud Connect configuration.
- B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
- C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.
- D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud.
Answer: A,B
NEW QUESTION 106
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- C. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
- D. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
Answer: D
NEW QUESTION 107
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?
- A. Create a local copy of the product data in each BU.
- B. Use the File Transfer Activity to import data into each BU.
- C. Share data extensions from the top-level BU.
- D. Give users the Administrator Role so they can see all of the data.
Answer: D
NEW QUESTION 108
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Utilize Entry Data on a Decision Split within Journey Builder.
- B. Create a Data Relationship in Email Studio to relate the two data extensions.
- C. Configure activities within Automation Studio to update the purchase data.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: A,D
NEW QUESTION 109
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