New 2022 Latest Questions Pardot-Consultant Dumps - Use Updated Salesforce Exam
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NEW QUESTION 41
Choose required fields while creating a Prospect
- A. Score
- B. Profile
- C. Grade
- D. Company
- E. Assign To
- F. Email
- G. CD Campaign
Answer: A,B,F,G
NEW QUESTION 42
What is true about the Salesforce connector [Choose two answers]
- A. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
- B. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.
- C. You can connect Pardot to a Salesforce sandbox or production environment
- D. Only lead, contacts and accounts are synchronized from Salesforce to Pardot
Answer: A,C
NEW QUESTION 43
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D.
Low Grade | High Score
- A. CDAB
- B. CBDA
- C. CDBA
- D. ABDC
Answer: C
NEW QUESTION 44
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Pardot engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
- B. Have each team member log in and reference the dashboard in the Analytics Studio app.
- C. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- D. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
Answer: A,D
NEW QUESTION 45
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?
- A. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher.
- B. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
- C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher.
- D. Create Pardot user records in one business unit, then use the business unit switcher to access each account.
Answer: B
NEW QUESTION 46
LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?
- A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
- B. Create a completion action to assign to a group when the prospect reaches a score of 100.
- C. Create a completion action to assign to a lead queue when a high-value form is submitted.
- D. Create an automation rule to assign to a group when the qualification criteria is met.
Answer: D
NEW QUESTION 47
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- B. For all prospects who have already matched, no new actions will be applied.
- C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
- D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
Answer: B
NEW QUESTION 48
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteri a. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Dynamic list
- C. Automation rule
- D. Segmentation rule
Answer: C
NEW QUESTION 49
Which actions can be achieved with completion actions? [Choose three answers]
- A. Notify account owner
- B. Set profile
- C. Assign to queue
- D. Increment prospect field value
Answer: B,C,D
NEW QUESTION 50
Which are true about Custom Objects in Pardot
- A. You can create and sync a custom object from any object in Salesforce
- B. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
- C. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
- D. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
Answer: C
NEW QUESTION 51
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of visitors, form conversion and email click-through rate reports month over month
- B. Monitor no of prospects, form submission and email open rate reports month over month
- C. Monitor no of visitors, social post enagements and natural search reports month over month
- D. Monitor no of prospects, social post enagements and paid search reports month over month
Answer: C
NEW QUESTION 52
LenoxSoft using Pardot Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Pardot-hosted landing page. The consultant suggests creating two
- A. Pardot will give you content ideas for each landing page.
- B. Pardot will automatically populate personalized information of each unique prospect.
- C. Pardot will determine which version of the landing page generated most conversions
- D. Pardot will automatically send underperforming landing page to recycle bin
Answer: C
NEW QUESTION 53
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects were set to "true" for opted out and set to "false" for do not email.
- B. The prospects were set to "false" for opted out and set to "true" for do not email.
- C. The prospects are opted out of the list used on the operational list email send.
- D. The prospects were on a suppression list used on the operational list email send.
Answer: B
NEW QUESTION 54
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2 answers:
- A. The date LenoxSoft last compared data between the email provider and Salesforce.
- B. Identify the currently mailable and unmailable prospects in their current email provider.
- C. How many emails a month were sent from the current email provider
- D. When was the last time a prospect was emailed in their current email provider.
Answer: B,D
NEW QUESTION 55
An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Run an automation rule based on the Pardot campaign
- B. Run a segmentation rule based on the Pardot campaign
- C. Look for the original list based on the Pardot campaign
- D. Run a dynamic list based on the Pardot campaign
Answer: B
NEW QUESTION 56
What activities can be done in Pardot's engagement program? [Choose one answer]
- A. Trigger, activity and check
- B. Trigger, activity and rule
- C. Trigger, action and rule
- D. Trigger, listen and check
Answer: C
NEW QUESTION 57
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION 58
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
- A. Segment prospects with free email service providers for initial email sends.
- B. Segment cold prospects with a low score to reengage for initial email sends.
- C. Segment the best and most active contacts for initial email sends.
- D. Segment internal employees with high scores for initial email sends.
Answer: D
NEW QUESTION 59
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run completion Action on form Request a demo with action notify Admin
- C. Run an automation rule to assign based on the " Request demo " Submission & prospect status field
- D. Run completion Action on form Request a demo with action assign to user
Answer: C
NEW QUESTION 60
Select available User Roles
- A. Sales
- B. Administrator
- C. Marketing Manager
- D. CD Marketing
- E. Sales User
- F. Sales Manager
Answer: A,B,D,F
NEW QUESTION 61
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