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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) You should invest more than 50% of your budget in Los Angeles.
C) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
D) Build a new core/saved audience based on married women who are interested in high-end fashion brands.

2. You need to run an in-stream video campaign for a client. They have sent the following campaign requirements:
Maximize budget with two target audiences
Run a video on in-stream placement
Budget of $17,000
Frequency of 2 per week
Exclude dating and mature content categories from placement
What changes need to be made in order to comply with the client's brand safety requirements?
Choose only ONE best answer.

A) You need to change the in-stream video to Audience Network or Instant Articles.
B) You can't block mature content from any Facebook placement platform.
C) You should run a campaign on reach and frequency buying in order to maximize your budget with both audiences.
D) You should add more content categories such as gambling into the content categories blocked.
E) You should just block both mature and dating content categories from your in-stream video placement.

3. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have clicked any links on a Canva in the past 180 days.
B) People who have visited your website in the last 365 days.
C) People who have opened a Lead form but have not submitted data in the past 180 days.
D) People who have opened your mobile app in the last 92 days.
E) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
F) Your customer database from the last 5 years.

4. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Delete all excessive pop-ups in the landing page.
B) Present offer upfront in your ad copy and creative.
C) Connect the branding in your client's ad with that of the landing page.
D) Add a thank you page to the landing page.

5. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Change the bid from automatic to manual.
B) Refresh the image or video you are using to a new one.
C) Change the placement of the ads.
D) Change the audience to a new one.

Solutions: