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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
B) The client's site probably hasn't had any visitors yet
C) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.
D) Kenny won't see the statistics on the client's site because he's also using Google AdWords.

2. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) None! Tom should include as many keywords as possible to generate clicks to his site.
B) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
C) Too many keywords will cause Tom's ad to not show in the Google Content Network.
D) Too many keywords will consume Tom's entire budget.

3. You are a Google AdWords consultant for a new client that's having some trouble understanding how Google AdWords works. The client is confused on bidding and budgeting. What is the difference between a bid and budget?

A) A daily budget determines the maximum amount a client will pay for people to click their ad. A bid determines ad position on the page.
B) A daily budget determines ad position on the page. Bids determine how often the client's ads can be shown.
C) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines how much the client will pay for impressions.
D) A daily budget determines how often the client's ads can be shown throughout the day. A bid determines ad position on the page.

4. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Analytics
B) Google Conversion Tracking
C) Google AdWords Editor
D) Google Sponsored Listing

5. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

A) Use the Google Content Network.
B) Reduce the cost of your ads by improving the quality score.
C) Use keywords in your ad title and text.
D) Create keywords for unadvertised parts of your website.

Solutions: