IBM P8010-804 Q&A - in .pdf

  • P8010-804 pdf
  • Exam Code: P8010-804
  • Exam Name: IBM Campaign - Cross Channel Marketing Technical Mastery v1
  • Updated: Jul 31, 2026
  • Q & A: 0 Questions and Answers
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  • Exam Name: IBM Campaign - Cross Channel Marketing Technical Mastery v1
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IBM P8010-804 Exam Syllabus Topics:

SectionObjectives
Cross-Channel Marketing Execution- Campaign design and execution
  • 1. Flowchart creation and campaign logic
    • 2. Batch and real-time campaign execution
      - Channel orchestration
      • 1. Email, SMS, and digital channel integration
        • 2. Customer journey mapping across channels
          Audience Segmentation and Targeting- Segmentation strategies
          • 1. Dynamic audience selection
            • 2. Rule-based segmentation
              - List management
              • 1. Contact lists and suppressions
                • 2. Audience refinement techniques
                  Campaign Analytics and Optimization- Optimization techniques
                  • 1. Reporting and insights generation
                    • 2. A/B testing in campaigns
                      - Performance tracking
                      • 1. Conversion and KPI measurement
                        • 2. Campaign response tracking
                          IBM Campaign Architecture and Components- Data sources and data modeling
                          • 1. Data import and synchronization processes
                            • 2. Customer data schema and segmentation tables
                              - Campaign system architecture
                              • 1. Integration with IBM Marketing Platform
                                • 2. Core components and workflow design
                                  Administration and Security- System maintenance
                                  • 1. Troubleshooting campaign execution issues
                                    • 2. Platform monitoring
                                      - User roles and permissions
                                      • 1. Access control configuration
                                        • 2. Security best practices
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