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| Section | Weight | Objectives |
|---|---|---|
| Contact Policy and Volume Constraints | 13% | - Contact Governance
|
| AI and Arbitration | 8% | - Decision Prioritization
|
| Next-Best-Action Concepts | 10% | - Customer Engagement Fundamentals
|
| Actions and Treatments | 12% | - Action Management
|
| Engagement Policies | 12% | - Policy Configuration
|
| Decision Strategies | 25% | - Strategy Design
|
| Business Agility in Customer Engagement | 10% | - Operational Excellence
|
| Channels | 10% | - Channel Integration
|
Question 1
To which types of decisions can Pega Customer Decision Hub be applied?
A. Determining how to retain a customer
B. Determining how to optimize the product portfolio to increase market share
C. Determining the cause of a customer's problem
D. Determining why response rates for a campaign in one region are below average
Question 2
HOTSPOT
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers.
The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Question 3
MyCo, a mobile company, uses Pega Customer Decision Hub to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?
A. Set contact limits for both the groups.
B. Enable an engagement policy for the second group.
C. Map a real-time container to the Top-level or Issue-level.
D. Create a decision strategy at the Issue-level.
Question 4
HOTSPOT
Myco, a telecom company, has come up with a new data plan group to suit its customers' needs. The below table lists the three data plan actions and the criteria a customer should satisfy to qualify for the offer.
How do you configure the engagement policies to implement this requirement?
Question 5
Myco, a telecom company, has recently implemented Pega Customer Decision Hub. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
A. Contact policies
B. Segmentation
C. Audience
D. Engagement policies and Arbitration
Solutions:
| Question 1 Answer: D | Question 2 Answer: Only visible for members | Question 3 Answer: D | Question 4 Answer: Only visible for members | Question 5 Answer: D |
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