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| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Dashboard interpretation - Campaign and lifecycle reporting |
| Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Administration | 11% | - Recycle Bin capabilities - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Lead Management | 24% | - Page actions - Completion actions - Custom redirects: capabilities and use cases - Scoring and grading: definition and management - Automation rules: components and use cases - Lists: types, capabilities and creation - Segmentation rules |
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
Correct Answer: A,D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
How can an action be applied to a prospect who views a specific page of a website?
Correct Answer: D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
What happens if a prospect is removed from a drip program and later added back?
Correct Answer: A 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
How do you use an automation rule to opt out prospects?
Correct Answer: C 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)
Correct Answer: A,D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
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