Salesforce EEB101 Q&A - in .pdf

  • EEB101 pdf
  • Exam Code: EEB101
  • Exam Name: Salesforce Email Essentials (EEB101) Exam
  • Updated: Sep 17, 2026
  • Q & A: 290 Questions and Answers
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Salesforce EEB101 Exam Syllabus Topics:

SectionObjectives
Tracking & Reporting- Performance analysis
  • 1. Bounce and unsubscribe metrics
    • 2. Open/click tracking
      • 3. Reporting tools
        Email Marketing Fundamentals- Email marketing concepts
        • 1. Deliverability basics
          • 2. Subscriber management
            • 3. Opt-in / opt-out mechanisms
              Email Sending & Automation- Automation tools
              • 1. Data and file activities
                • 2. Journey Builder basics
                  • 3. Automation Studio overview
                    - Send processes
                    • 1. Send definitions and classification
                      • 2. A/B testing
                        • 3. Triggered emails
                          Content Creation- Content Builder usage
                          • 1. Email creation and templates
                            • 2. Content blocks and personalization
                              • 3. Dynamic content and AMPscript basics
                                Data Management- Data structures
                                • 1. Subscriber data import methods
                                  • 2. Segmentation and filtering
                                    • 3. Lists vs Data Extensions

                                      Salesforce Email Essentials (EEB101) Sample Questions:

                                      Question #1

                                      A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
                                      What is a true statement regarding the default email send behavior for a pre-existing subscriber?

                                      • A. The email will be sent to the email address stored on the All Subscribers List.
                                      • B. The email will be sent to the field marked as the Primary Key.
                                      • C. The email will be sent to the email address stored on the data extension.
                                      • D. The email will be sent to the Subscriber Key on the All Subscribers List.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Question #2

                                      What occurs in an Enterprise 2.0 account when a subscriber clicks the default "One-Click Unsubscribe" link in an email? (Choose 2)

                                      • A. The subscriber is unsubscribed from the publication list applied to the send
                                      • B. The subscriber is deleted completely from the sending account
                                      • C. The subscriber is removed from the List used for the Send
                                      • D. The subscriber is added to the enterprise global unsubscribe list
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,C  🗳️

                                      Question #3

                                      To import a data extension utilizing the add and/or update command what must it contain?

                                      • A. Email Address
                                      • B. Secondary Key
                                      • C. Subscriber Key
                                      • D. Primary Key
                                      Reveal Solution  Discussion  0

                                      Correct Answer: D  🗳️

                                      Question #4

                                      Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
                                      Which three strategies will help improve NTO's email deliverability? Choose 3 answers

                                      • A. Purge old or Inactive email addresses.
                                      • B. Authenticate email sending to distinguish it from spammers.
                                      • C. Encourage subscribers to add the company's sending domain to their address books.
                                      • D. Purchase lists from companies that guarantee users have opted In.
                                      • E. Ensure the spam complaint rate is between 1% and 3%.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A,B,C  🗳️

                                      Question #5

                                      Where can a filtered data extension by manually refreshed? Select 2

                                      • A. User-initiated send definition
                                      • B. Data Extension details page
                                      • C. Send Email wizard
                                      • D. Data Extension folder listing
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B,D  🗳️

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