May 24, 2026 Media-Cloud-Consultant Exam Crack Test Engine Dumps Training With 102 Questions
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NEW QUESTION # 57
A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?
- A. adserver,ad server account, and ad server advertiser
- B. adserver,ad server application, and ad server advertiser
- C. ad server, ad server account, and ad server user
- D. ad server, ad server application, and ad server user
Answer: D
Explanation:
When integrating Google Ad Manager (GAM) server with Advertising Sales Management (ASM), the set of objects that need to be populated includes the Ad Server, Ad Server Application, and Ad Server User (A).
This combination ensures that the GAM server isproperly linked with ASM, allowing for the synchronization of ad server configurations, user permissions, and application-specific settings, facilitating seamless integration and management of advertising operations.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_list.htm
NEW QUESTION # 58
A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
- A. install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
- B. find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
- C. request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
- D. go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
Answer: A
Explanation:
To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.
References:
Salesforce Industries Success Community: Access through Salesforce Help or Community portals Salesforce Package Installation Guide:
https://help.salesforce.com/articleView?id=000314281&type=1&mode=1
NEW QUESTION # 59
Apublishing company is evaluating Salesforce for the below functionalitis: a) lead to opportunity b) case management c) a media-specific data model d) OmniStudio capabilities. What is the minimum salesforce licenses a consultant should suggest?
- A. media cloud growth
- B. media cloud publishing
- C. media cloud basic
- D. media cloud advanced
Answer: B
Explanation:
For a publishing company requiring functionalities like lead to opportunity, case management, a media- specific data model, and OmniStudio capabilities, the Media Cloud Publishing license is the most suitable.
This license package is designed to cater to the unique needs of publishing companies, incorporating core Salesforce features along with media-specific enhancements and the advanced tools provided by OmniStudio for designing customer-centric experiences and workflows.References:https://www.salesforce.com/products
/media-cloud/overview/
NEW QUESTION # 60
A company has purchased the media cloud solution and the IT Manager in charge of the deployment wants to understand the structure of all salesforce objects included in the solution. What should a Consultant provide in order to meet this request?
- A. media cloud schema model
- B. media cloud install packages
- C. media cloud object reference
- D. media cloud data model
Answer: D
Explanation:
For an IT Manager looking to understand the structure of all Salesforce objects included in the Media Cloud solution, providing the Media Cloud data model is the most appropriate action. The data model will give a comprehensive overview of how the objects are structured and how they relate to each other within the Media Cloud environment. This understanding is crucial for planning integrations, customizations, and for ensuring the solution aligns with the company's business processes.References:https://help.salesforce.com/
NEW QUESTION # 61
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- B. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
- C. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- D. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
Answer: D
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:
https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 62
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
- A. Google Ad Manager
- B. Inventory
- C. Marketing Cloud Intelligence
- D. Facebook Ads Manager
Answer: A
Explanation:
Media Cloud offers out-of-the-box integration with Google Ad Manager (GAM) for ad serving, enabling booking, delivery tracking, and reporting. Other platforms like Facebook Ads Manager or Inventory require custom development or third-party connectors.
References:
Media Cloud Ad Server Integrationshttps://help.salesforce.com/s/articleView?id=sf.
media_cloud_ad_server_integration.htm&type=5
NEW QUESTION # 63
Acustomer, who is already using the media cloud advertising sales management application, needs the ability to create and edit templates, while also being able to generate documents. Which two managed permissions ets are required for this?
- A. dovGenInd CME Designer User
- B. dovGenInd CME digital experience User
- C. MediaCloudPlus Runtime
- D. dovGenInd CME runtime User
Answer: A,D
Explanation:
For a customer using the Media Cloud Advertising Sales Management application who needs to create, edit, and generate templates and documents, the required managed permission sets areDocGenInd CME Designer User and DocGenInd CME Runtime User. The Designer User permission set enables users to design and create document templates, while the Runtime User permission set allows for the generation and management of documents based on those templates.
References:
Salesforce Document Generation documentation:https://help.salesforce.com/ Salesforce Media Cloud Advertising Sales Management Guide:
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 64
Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?
- A. DefaultPricingImplementation
- B. PricingPlanService
- C. PricingElementServiceImplementation
- D. PricingRulesImplementation
Answer: D
Explanation:
For attribute-based pricing enablement, where the base price of a proposal line item depends on various product attribute values and sObject field values, thePricingRulesImplementationinterface needs to be activated. This interface allows for the definition and application of complex pricing rules based on a variety of attributes and conditions, providing the flexibility needed to accurately price products based on specific characteristics and selections.
References:
Salesforce CPQ Developer Guide:
https://developer.salesforce.com/docs/atlas.en-us.cpq_dev.meta/cpq_dev/ Salesforce Pricing Implementation documentation:https://help.salesforce.com/
NEW QUESTION # 65
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. ad space specification (One-to-many)
- B. ad space creative size type (one-to-one)
- C. ad space specification (one-to-one)
- D. ad space creative size type (one-to-many)
Answer: A
Explanation:
When creating a digital ad sales media proposal and linking one show with multiple ad space formats during catalog design, the object mapping used is Ad Space Specification (One-to-many) (D). This mapping allows for a single show or content piece to be associated with multiple ad space formats, such as banners, videos, or pop-ups, enabling advertisers to select from a variety of formats that best suit their campaign goals and audience engagement strategies.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 66
Which standard media cloud advertising sales menagement component gathers live and campaign performancedata?
- A. marketing cloud intelligence
- B. CRM analytics
- C. salesforce dashboards
- D. tableau
Answer: A
Explanation:
The standard Media Cloud Advertising Sales Management component that gathers live and campaign performance data isMarketing Cloud Intelligence. This tool provides advanced analytics capabilities, allowing users to track and analyze the performance of advertising campaigns across various channels and platforms in real-time. Marketing Cloud Intelligence enables data-driven decision-making by offering insights into campaign effectiveness and audience engagement.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 67
Which three marketing cloud intelligence integration methods can a consultant use to ingest and integrateall available channels as well as first and third party data source, to create a cross-channel optimization platform?
- A. data mapping visualizer
- B. totalConnect
- C. Marcketing cloud intelligence data lake stream
- D. API connectors
- E. Data raptor
Answer: B,C,D
Explanation:
For ingesting and integrating all available channels as well as first and third-party data sources to create a cross-channel optimization platform, a consultant can use:
TotalConnect: This method allows for the ingestion of data from various sources, enabling a comprehensive view of customer interactions and campaign performance across channels.
Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration method facilitates the streaming of large volumes of data into Marketing Cloud Intelligence, supporting real-time analytics and insights.
API Connectors: These connectors provide a flexible and customizable way to integrate disparate data sources with Salesforce, enabling seamless data exchange and integration.
Utilizing these integration methods allows for the creation of a unified platform that optimizes cross-channel marketing efforts, leveraging data from diverse sources for comprehensive analysis and insights.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce API Documentation: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
NEW QUESTION # 68
A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?
- A. which types of ad products are included in media plans?
- B. which type of marketing automation system is in use?
- C. what are the dimensions for all digital ad formats for the publisher?
- D. which ad servers does the system need to connect to forcampaign booking?
Answer: A,D
Explanation:
When evaluating the fit of Media Cloud Advertising Sales Management to replace an existing system for building media plans and integrating with Google Ad Manager, it's critical to understand the types of ad products included in media plans and the ad servers required for campaign booking. These questions help ascertain the complexity and diversity of the advertising products managed by the publisher and ensure that Media Cloud can support the necessary integrations and functionalities, such as campaign booking with various ad servers like Google Ad Manager, to meet the publisher's needs.References:https://www.salesforce.
com/products/media-cloud/advertising-sales/
NEW QUESTION # 69
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
- A. postCartsItems
- B. putCartsItems
- C. createCart
- D. priceCart
Answer: D
Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/
NEW QUESTION # 70
A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?
- A. marketing cloud intelligence
- B. CRM analytics
- C. custom reporting solution
- D. standard salesforce reporting and dashboards
Answer: A
Explanation:
For analyzing the performance of a digital advertising campaign, especially when integrating data from Google Ad Manager,Marketing Cloud Intelligenceis the recommended product. This Salesforce tool offers advanced analytics capabilities, integrating data from various sources, including Google Ad Manager, to provide in-depth insights into campaign performance. It enables the creation of customized reports and dashboards that reflect key performance indicators, making it an essential tool for assessing and optimizing digital advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation: https://help.salesforce.com/articleView?
id=mc_overview.htm
Salesforce Google Ad Manager Integration Guide: Available through Salesforce Marketing Cloud Intelligence resources
NEW QUESTION # 71
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
- A. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
- B. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
- C. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
- D. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
Answer: B
Explanation:
To expand reach into the small and medium business segment and enable self-service for media planning, leveraging the Advertising Sales Management self-care feature through an Experience Cloud portal is the most effective solution. This approach allows approved advertisers or agencies to access a dedicated portal where they can autonomously create, modify, and track their media plans. This self-service capability not only enhances the customer experience by providing direct control over their media planning activities but also alleviates the workload on the sales team, making it easier to scale operations and reach a broader audience.
References:
Salesforce Experience Cloud documentation: https://www.salesforce.com/products/experience-cloud
/overview/
Salesforce Advertising Sales Management resources: https://www.salesforce.com/products/media-cloud
/solutions/advertising-sales-management/
NEW QUESTION # 72
What are three media cloud record types for the account object?
- A. publisher account
- B. brand account
- C. advertiser account'
- D. household account
- E. agency account
Answer: A,C,E
Explanation:
In Salesforce Media Cloud, the account object can be customized to represent different entities involved in the media and advertising ecosystem. The three record types for the account object include: Agency Account (A), Advertiser Account (B), and Publisher Account (C). These record types help in organizing and managing relationships and interactions with various stakeholders in the advertising process, such as agencies that represent advertisers, the advertisers themselves who are the clients looking to promote their products or services, and publishers who own the media space where the ads are displayed.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 73
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. width
- B. ad placement type
- C. height
- D. position
Answer: A,C
Explanation:
To meet the customer's requirements for an ad placement of a vertical banner with specific size and content attributes, the fields that need to be configured in theAd Creative Size Typeobject areWidth and Height.
These fields allow for the specification of the banner's dimensions (120x600), which is crucial for ensuring that the ad creative conforms to the required size for effective display. The position (left or right) and content type (animatedGIF) would typically be managed within the ad serving platform or specified in additional fields or instructions associated with the ad creative but are not standard fields in the Ad Creative Size Type object.
References:
Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/ Salesforce Ad Creative Management Guide: Information available in Salesforce Media Cloud resources
NEW QUESTION # 74
Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?
- A. product mapping to an active price list
- B. a media plan version field in opportunity line item (OLI)
- C. quotes, and 'Sync to opportunity' custom button
- D. product schedule functionality
Answer: C
Explanation:
To address the challenge of analyzing products with low reception, where opportunities only reflect sold products and not those dropped from proposals, incorporatingquotes and a 'Sync to opportunity' custom buttonin the design is essential. This setup allows sellers to create multiple quotes representing different versions of the proposed media plan and its line items. Each quote can be synced to the opportunity as it evolves, ensuring that all proposed products, including those later dropped, are tracked and analyzed. This approach provides a comprehensive view of customer reception to all products initially considered, not just the final selections.
References:
Salesforce Quotes documentation: https://help.salesforce.com/articleView?id=quotes_overview.htm Salesforce Opportunities and Quotes Guide: https://trailhead.salesforce.com/content/learn/modules
/opportunity-and-quote-management
NEW QUESTION # 75
During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute.
Which non-overridable behaviour must the consultant select during the assignment to the parent object type?
- A. is Not Translable
- B. is not Assetizable
- C. Run-time Configurable
- D. is Encrypted
Answer: C
Explanation:
When creating a proposal line item that includes a picklist type attribute, the consultant must ensure the attribute is "Run-time Configurable" (B) during its assignment to the parent object type. This non-overridable behavior allows the attribute's value to be selected dynamically at the time of proposal line item creation, providing the necessary flexibility to adapt to varying proposal requirements.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 76
AB2B advertising publishing company wants to start advertising sales managment components migration from the source org to the target org. Which two tools can they use to migrate advertising sales management components?
- A. unmanged packages
- B. IDX workbench
- C. IDX build tool
- D. change sets
Answer: A,D
Explanation:
For migrating Advertising Sales Management components from a source org to a target org,unmanaged packagesandchange setsare two effective tools. Unmanaged packages allow for the grouping of various components for deployment to another org, whereas change sets enable the transfer of specific customizations from one Salesforce org to another directly. Both methods facilitate the migration of configurations and customizations integral to Advertising Sales Management.
References:
Salesforce Change Sets documentation:https://help.salesforce.com/
Salesforce Unmanaged Packages Guide: https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.
meta/packagingGuide/packaging_package_intro.htm
NEW QUESTION # 77
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. marketing cloud intelligence
- B. CRM analytics
- C. standard salesforce report and dashboard
- D. third party tools (DOMO, PowerBI, etcc)
Answer: A
Explanation:
To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should includeMarketing Cloud Intelligencein the design.
Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 78
A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?
- A. adserver,ad server account, and ad server advertiser
- B. adserver,ad server application, and ad server advertiser
- C. ad server, ad server account, and ad server user
- D. ad server, ad server application, and ad server user
Answer: D
Explanation:
When integrating Google Ad Manager (GAM) server with Advertising Sales Management (ASM), the set of objects that need to be populated includes the Ad Server, Ad Server Application, and Ad Server User (A). This combination ensures that the GAM server isproperly linked with ASM, allowing for the synchronization of ad server configurations, user permissions, and application-specific settings, facilitating seamless integration and management of advertising operations.References:
https://help.salesforce.com/
https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_list.htm
NEW QUESTION # 79
A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?
- A. Named Credentials
- B. Connected App
- C. Custom Metadata
- D. Auth. Provider
Answer: A
Explanation:
Named Credentials in Salesforce are used to securely store external service endpoints and authentication details such as client ID and client secret. When integrating with Google Ad Manager, the client and secret are used for OAuth authentication. Named Credentials simplify authentication handling for callouts by managing tokens automatically and securely. Connected Apps are typically for OAuth client registration but not storing credentials in this use case.
References:
Salesforce Named Credentials Documentation
Media Cloud Google Ad Manager Integration
https://developer.salesforce.com/docs/atlas.en-us.externalobjects.meta/externalobjects
/external_objects_named_credentials.htm
NEW QUESTION # 80
An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?
- A. ad ops
- B. yield manager
- C. media planner
- D. designer
Answer: C
Explanation:
The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 81
Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
- A. to create digital ad campaigns with guaranteed impressions
- B. to retrieve actual impressions delivered by date and advertiser
- C. to provide third-party impression numbers for actual delivery
- D. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
Answer: B
Explanation:
Integrating Media Cloud Advertising Sales Management (ASM) with a programming server allows for the retrieval of actual impressions delivered by date and advertiser (A). This integration enables a seamless flow of performance data back into Salesforce, allowing for accurate tracking and reporting of ad campaign effectiveness. It ensures that advertisers are billed accurately based on the actual impressions delivered, and helps in optimizing future campaigns by understanding performance metrics.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 82
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