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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Planning and Proposal Management | 22% | - Manage proposal approval workflows - Configure inventory and ad placement products - Configure media plans and rate cards - Describe the proposal creation and management process |
| Topic 2: Audience and Inventory Management | 13% | - Configure audience segments and targeting criteria - Describe inventory management and availability - Configure rate cards and pricing models - Describe programmatic and direct sold inventory |
| Topic 3: Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Describe the purpose and capabilities of Media Cloud - Identify Media Cloud products and bundles - Describe the Media Cloud architecture and component relationships |
| Topic 4: Order Management and Fulfillment | 18% | - Configure order items and fulfillment workflows - Describe the order decomposition process - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems |
| Topic 5: Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Configure billing schedules and rules - Explain integration with ERP and financial systems - Describe billing and invoicing processes |
| Topic 6: Sales and Order Capture | 22% | - Describe order management capabilities - Configure guided flows for sales processes - Configure products, bundles, and promotions using Industries CPQ - Describe the lead-to-order process |
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
Correct Answer: D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?
Correct Answer: C 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
Correct Answer: A 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
Correct Answer: C 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
Which two objects should a consultant ensure the user has write access to, for the seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan omniScript?
Correct Answer: C,D 🗳️
Explanation: Only visible for TroytecDumps members. You can sign-up / login (it's free).
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