Salesforce Marketing-Cloud-Account-Engagement-Consultant Q&A - in .pdf

  • Marketing-Cloud-Account-Engagement-Consultant pdf
  • Exam Code: Marketing-Cloud-Account-Engagement-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Oct 14, 2026
  • Q & A: 247 Questions and Answers
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  • Exam Code: Marketing-Cloud-Account-Engagement-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
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  • Updated: Oct 14, 2026
  • Q & A: 247 Questions and Answers
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  • Exam Code: Marketing-Cloud-Account-Engagement-Consultant
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
  • Updated: Oct 14, 2026
  • Q & A: 247 Questions and Answers
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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3
  • Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5
  • Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 7
  • Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-engagement-consultant---MCAE-Con-201

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question #1

Choose required fields while creating a Prospect

  • A. Profile
  • B. CD Campaign
  • C. Score
  • D. Email
  • E. Company
  • F. Assign To
  • G. Grade
Reveal Solution  Discussion  0

Correct Answer: A,B,C,D  🗳️

Question #2

Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Marketing Cloud Account Engagement Administrator wants to enable person accounts and understand how this configuration affects the syncing from Marketing Cloud Account Engagement to Salesforce. Given default Marketing Cloud Account Engagement and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

  • A. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with the person account.
  • B. The Salesforce person account record will only sync with the prospect record in Marketing Cloud Account Engagement.
  • C. The Salesforce contact level and account level fields will only sync with prospect fields in Marketing Cloud Account Engagement.
  • D. Marketing Cloud Account Engagement will create a lead record in Salesforce, and when the lead is converted, Marketing Cloud Account Engagement will sync with contact and account.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #3

What is true about Marketing Cloud Account Engagement tracking? [Choose two answers]

  • A. Visitors and prospects that have " do not track " settings enabled on their browser will not have their activities tracked while on your site.
  • B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
  • C. Cookies will always expire after 10 years
  • D. The code is generated from a Salesforce campaign
Reveal Solution  Discussion  0

Correct Answer: A,B  🗳️

Question #4

One of LenoxSoft ' s goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

  • A. Run a Dynamic List where the criteria is " Prospect Time Created Days ago is greater than 90 " .
  • B. Run a Dynamic List where the criteria is " Prospect Time Last activity Days ago is greater than 90 " .
  • C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day. "
  • D. Run a Segmentation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 days " .
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Question #5

Which are true about Engagement Program

  • A. A single rule step can evaluate up to five conditions
  • B. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
  • C. When merged prospects are members of the same engagement program, it ' s possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
  • D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
  • E. If a prospect opts out of a list used for a program, they still move through the program, but don ' t receive program emails
  • F. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
  • G. If you remove a prospect from a program ' s recipient list, and then add the prospect back later, they start where they left off in the program
Reveal Solution  Discussion  0

Correct Answer: A,B,C,D,E,G  🗳️

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