Salesforce MCAE-Con-201 Q&A - in .pdf
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Sep 23, 2026
- Q & A: 261 Questions and Answers
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- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
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- Updated: Sep 23, 2026
- Q & A: 261 Questions and Answers
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Salesforce MCAE-Con-201 Q&A - Testing Engine
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Updated: Sep 23, 2026
- Q & A: 261 Questions and Answers
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Real Exam Qty: | 60 |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Exam Format: | Multiple-choice |
| Available Languages: | English |
| Passing Score: | 72% |
| Related Certifications: | Salesforce Marketer Certification |
| Sample Questions: |  |
| Exam Way: | Online (proctored) or Onsite (at a test center) |
| Official Syllabus URL: | https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management |
| Topic 2: Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Describe how to manage email templates - Explain how to analyze email performance metrics |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms |
| Topic 4: Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains |
| Topic 5: Visitors and Prospects | 8% | - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified |
| Topic 6: Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs |
Salesforce Certified Marketing Cloud Account Engagement Consultant Candidates Ask, TroytecDumps Answers
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The Salesforce Certified Marketing Cloud Account Engagement Consultant blueprint centers on these domains:
- Email Marketing (20%)
- Account Engagement Forms, Form Handlers and Landing Pages (20%)
- Engagement Studio (17%)
Additional domains complete the official outline, and our bank covers every one.
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Currently, the MCAE-Con-201 exam's passing score is 72% and the registration fee is USD 200. These figures belong to Salesforce and can be revised, so confirm them on the official site before scheduling.
According to the latest exam information, the MCAE-Con-201 exam contains 60 questions and lasts 90 minutes minutes. Simulating those conditions at home with the PC test engine is excellent preparation for the real environment.
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]
- A. Use Marketing Cloud Account Engagement's value
- B. Use the most recently updated record
- C. Use Salesforce's value
- D. All of the above
Correct Answer: D 🗳️
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft must add prospect to a dynamic list
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft uses location based scoring categories .
- D. LenoxSoft added location based criteria
Correct Answer: B 🗳️
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a queue > have nurture programs assign prospects to the queue
- B. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
- C. Configure users > set up a user group > have nurture programs assign prospects to the user group
- D. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
Correct Answer: C 🗳️
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?
- A. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
- B. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
- C. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
- D. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
Correct Answer: B 🗳️
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Marketing Cloud Account Engagement Score field
- B. Einstein Behavior Score
- C. Marketing Cloud Account Engagement Grade field
- D. Einstein Lead Score
Correct Answer: B 🗳️
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