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NEW QUESTION # 97
LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?
- A. Static Public List and Automation Rule
- B. Salesforce Engage and CRM Visible List
- C. Email Preference Center and Static Public List
- D. Email Preference Center and Dynamic Public List
Answer: C
NEW QUESTION # 98
Select available Webinar Connectors
- A. GoToWebinar
- B. Demio
- C. Webex
- D. WebinarJam
- E. ReadyTalk
- F. ClickMeeting
Answer: A,C,E
NEW QUESTION # 99
What is available to choose within Repeat Rule
- A. Limit rule matches
- B. Certain Prospects
- C. Repetition Order
- D. Days before eligible to repeat rule
Answer: A,D
NEW QUESTION # 100
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?
- A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
- B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
- C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
- D. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.
Answer: D
NEW QUESTION # 101
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The same layout template on both the form and the landing page was not used.
- B. The landing page on a browser with the cookies cleared was not tested.
- C. The form HTML embed code in the layout template code was not used.
- D. The %%content%% variable tag in the layout template code was missing.
Answer: D
NEW QUESTION # 102
Which actions can be achieved with completion actions?
- A. Assign to queue
- B. Set profile
- C. Notify account owner
- D. Increment prospect field value
Answer: A,B,D
NEW QUESTION # 103
Administrators can reset passwords for users
- A. True
- B. False
Answer: A
NEW QUESTION # 104
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a form handler to link to an existing form on the website.
- B. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
- C. Create a form handler and enable data kiosk entry mode.
- D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
Answer: C
NEW QUESTION # 105
LenoxSoft wants to give users from their sales and marketing teams the power to explore and visualize important data by using the Engagement History Embedded Dashboard.
Which two steps should be completed so their users can begin exploring Marketing Cloud Account Engagement engagement data on the Salesforce campaign and Account records?
Choose 2 answers
- A. Have each team member log in and reference the dashboard in the Analytics Studio app.
- B. Create a custom Salesforce dashboard using both standard and custom Salesforce reports for each team.
- C. Assign the Analytics View Only Embedded App permission set to each user who wants to see the dashboard.
- D. Place the Embedded Engagement History Dashboards on the desired object page layout using the Lightning App Builder.
Answer: C,D
NEW QUESTION # 106
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Immediately send prospects the resubscribe email template.
- B. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- C. Move the unsubscribe link to the header of the email instead of the footer.
- D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 107
What is true about Marketing Cloud Account Engagement tracking?
- A. Cookies will always expire after 10 years
- B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
- C. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.
- D. The code is generated from a Salesforce campaign
Answer: B,C
NEW QUESTION # 108
"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative.
What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?
- A. Create an automation rule with rules to segment the prospects and actions send the emails
- B. Create a static list to segment the prospects, and then schedule email list sends with completion actions
- C. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "
- D. Create a list using a segmentation rule, then use completion actions on a form for the actions
Answer: C
NEW QUESTION # 109
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The Country field has validation enabled and the updated field values did not match existing values.
- B. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- C. The user who performed the import is not the assigned user listed on the remaining prospects.
- D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
Answer: B,C
NEW QUESTION # 110
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
- A. Export the submission report & Import
- B. Run an automation rule to assign based on the « Request demo » Submission & prospect status field
- C. Run completion Action on form Request a demo with action notify Admin
- D. Run completion Action on form Request a demo with action assign to user
Answer: B
NEW QUESTION # 111
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?
- A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
- B. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
- C. Look for the original list based on the Marketing Cloud Account Engagement campaign
- D. Run an automation rule based on the Marketing Cloud Account Engagement campaign
Answer: A
NEW QUESTION # 112
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?
- A. Create both a landing page and form using the enhanced landing page experience.
- B. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
- C. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.
- D. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
Answer: D
NEW QUESTION # 113
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
- B. Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- C. Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- D. Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
Answer: C
NEW QUESTION # 114
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a test list of approved users to use in the testing tab of the email now.
- B. Create a static list of approved users to use as the recipient list in the sending tab.
- C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- D. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
Answer: A
NEW QUESTION # 115
A marketing user wants an automated way to notify the assigned user whenever a prospect submits a specific form. However, this form has been active for six months so they want to make sure notifications will only go out for prospects that submit the form moving forward.
What should be created to notify the assigned user?
- A. Segmentation rule based on the form submission
- B. Dynamic list based on the form submission
- C. Completion action on the form submission
- D. Automation rule based on the form submission
Answer: C
NEW QUESTION # 116
How could LenoxSoft benefit from Engage Reports?
- A. Users can analyze the performance of their templated and non-templated emails.
- B. Users can analyze form submission performance for the prospects they have emailed.
- C. Sales Managers can receive desktop notifications for their teams' email activities.
- D. Sales Managers can analyze lead information like prospect activity, scores, and grades.
Answer: A
NEW QUESTION # 117
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
- A. Authentication provides legal protection against email abuse complaints.
- B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
- C. Authentication ensures the company's sending IP will not appear on blocklists.
- D. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
Answer: A,B
NEW QUESTION # 118
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
- B. Nothing will display
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
Answer: C
NEW QUESTION # 119
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
- A. 4 hours
- B. 1 hour
- C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
- D. 10 minutes
Answer: A
NEW QUESTION # 120
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers
- A. A green check mark next to the Salesforce Connected user
- B. A green check mark next to the FBS registration ID
- C. A green check mark next to the domain SPF record
- D. A green check mark next to the domain key policy
Answer: C,D
NEW QUESTION # 121
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead. Which of the following statements is true?
- A. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received.
- B. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received.
- C. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received.
- D. For all prospects who have already matched, no new actions will be applied.
Answer: D
NEW QUESTION # 122
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