Prepare for the Actual Marketing Cloud Consultant MKT-101 Exam Practice Materials Collection
Marketing Cloud Consultant Certified Official Practice Test MKT-101 - Jul-2022
NEW QUESTION 78
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Get existing records updated with new Keys sourced from Sales Cloud instance.
- B. Purge the current records and carry on with new keys sourced from Sales Cloud.
- C. Identify what key the customer wants and have the MC Contact model control it.
- D. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
Answer: A,B
NEW QUESTION 79
Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?
- A. Shared Emails
- B. Shared Portfolio Items
- C. Shared Data Extensions
- D. Shared Publication Lists
Answer: D
NEW QUESTION 80
Which app do you use to set the default greeting option?
- A. Distributed Marketing Settings
- B. Distributed Marketing Administration
- C. Journey Builder
- D. Administration
Answer: B
NEW QUESTION 81
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions.
Which activity would they use to accomplish this?
- A. Decision Split Activity using both Contact and Journey Data
- B. Decision Split Activity using only Contact Data
- C. Decision Split Activity using only Journey Data
- D. Einstein Split Activity
Answer: A
NEW QUESTION 82
A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.
Which method meets their needs?
- A. File Transfer Activity in Automation Studio
- B. Report Scheduling In Datorama Reports
- C. Report Definition Activity In Automation Studio
Answer: C
NEW QUESTION 83
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.
Which tool should a team with no SQL knowledge or support use?
- A. Scheduled Email Sends
- B. Automation Studio
- C. Journey Builder
- D. Predictive Email
Answer: C
NEW QUESTION 84
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails. After
submittal, NTO specialists want to make sure the emails are reviewed before approval.
What feature should the NTO marketing team employ?
- A. Standard Workflow Approval
- B. Two-Step Workflow Approval
- C. Preview Tab
- D. Content Detective
Answer: C
NEW QUESTION 85
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
- C. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- D. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
Answer: C
NEW QUESTION 86
A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
- A. Blocked Bounce
- B. Hard Bounce
- C. Soft Bounce
- D. Undeliverable
Answer: B
NEW QUESTION 87
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. How often will the layout of the content in a content area change?
- B. What is the maximum file size of the images being used?
- C. Will image URLs be available publicly?
- D. How often will email content be image-only with text overlaying images?
- E. What From Name will be used for these emails?
Answer: A,B,C
NEW QUESTION 88
In which two ways can Contact Builder be used to affect data stored on a data extension? Choose 2 answers
- A. Clear the data from a data extension
- B. Add a single record to a data extension
- C. Reconcile contact data on multiple Contact IDs
- D. Export data from a data extension to any SFTP location
Answer: C,D
NEW QUESTION 89
When importing data into marketing cloud the list detective is triggered for which of the following?
- A. List Model
- B. Email Alias
- C. Data Extenstions
- D. Email Addresses
Answer: A
NEW QUESTION 90
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
- A. Not Sent Tracking Extract
- B. 'Subscribers Not Sent To* report
- C. _sent Dataview
Answer: B
NEW QUESTION 91
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Guided Send
- B. Automated Send
- C. Triggered Send
- D. User-Initiated Send
Answer: D
NEW QUESTION 92
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional Sender Authentication Package
- B. An additional private domain
- C. An additional IP address
- D. Register the new domain in Setup > From Address Management
Answer: C
NEW QUESTION 93
A client leverages transactional messages to send ad-hoc order confirmations. Which type of message is most suitable in this situation?
- A. Guided Send
- B. Triggered Email
- C. Test Send
- D. User Initiated Email
Answer: B
NEW QUESTION 94
As part of a daily shipping notification automation, Northern Trail Outfitters needs to join data from the Shipping data extension and the Purchase data extension.
What activity is designed to address this scenario?
- A. Filter Activity
- B. SQL Query Activity
- C. File Transfer Activity
- D. Group Refresh
Answer: B
NEW QUESTION 95
Northern Trail Outfitters (NTO) has doubled in size over the last couple of years. Because of this growth they have decided to organize their company into Business Units to better manage operations.
Which statement is correct regarding the Business Unit functionality within Marketing Cloud?
Choose 2 answers
- A. Subscribers can only appear in one Business Unit.
- B. Business Units can share information with other Business Units.
- C. Business Units can mirror an organization's operational structure.
- D. Business Units can have more than one parent Business Unit.
Answer: B,C
NEW QUESTION 96
A mobile contact is not receiving SMS messages sent via MobileConnect.
In which two ways could a consultant troubleshoot this issue? (Choose 2 answers)
- A. Check the contact opt-in status in All Subscribers.
- B. Check the contact is subscribed to the correct short or long code.
- C. Ensure the "opt-in" box is checked in the Mobile Connect Demographics table.
- D. Ensure the contact is subscribed to the correct keyword.
Answer: C
NEW QUESTION 97
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Add custom links to the page layouts in Marketing Cloud
- B. Create a Salesforce Data Extension for the user to select during a Guided Send.
- C. Create data validation rules for the integrated user in Sales Cloud.
- D. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
Answer: B
NEW QUESTION 98
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Overwrite
- B. Update Only
- C. Add/Update
- D. Add Only
Answer: C
NEW QUESTION 99
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience.
Which feature, if configured, should provide a warning prior to sending?
- A. Subscriber Preview and test Send
- B. Content Detective
- C. Subject and Preheader Validation
Answer: C
NEW QUESTION 100
What do you create in Marketing Cloud to test the Distributed Marketing setup in Sales Cloud?
- A. Email and journey
- B. Campaign and journey
- C. Sender and recipient profiles
- D. Journey and contact
Answer: A
NEW QUESTION 101
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. All Subscribers, since these are synchronized in real time
- B. Synchronized Data Extensions with a filter
- C. Event Data from the Entry Event in Journey Builder
- D. Import from Salesforce Report in Automation Studio
Answer: D
NEW QUESTION 102
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Ace Salesforce MKT-101 Certification with Actual Questions Jul 30, 2022 Updated: https://www.troytecdumps.com/MKT-101-troytec-exam-dumps.html
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