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IBM M2020-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which pain point can IBM Midmarket solutions help overcome?

A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer needs an analytic solution that communicates information across the enterprise
C) The customer is struggling with complex territory to account alignment processes
D) The customer has difficulty managing patient records and archiving historical data

2. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?

A) Entitlements for IBM Cognos Disclosure Management Express
B) Entitlements for IBM Cognos Insight
C) Entitlements for additional IBM Cognos Express users
D) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence

3. What is the definition of an IBM sales stage 04 qualified opportunity?

A) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
B) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).
C) The customer has been BANT qualified.
D) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.

4. What is a common pain point for a Marketing Department?

A) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
B) Do I fully understand my company's capital structure, ROI, compliance, risk, disclosure and regulatory reporting requirements?
C) Am I maximizing revenue generation and market growth opportunity through segmentation and route-to-market?
D) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?"

5. An existing IBM Cognos Express Performance Management customer needs self service reporting, visualization capabilities in the form of reports and dashboards to drive decision making. Which solution would provide those capabilities?

A) IBM Cognos Insight
B) IBM Cognos Disclosure Management Express
C) IBM Cognos Express Business Intelligence
D) IBM SPSS Modeler

Solutions: