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IBM M8010-246 Exam Syllabus Topics:

IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer returns, customer purchases, customer order changes.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer demographics, customer geography, customer affluence.
D) Customer potential, customer transaction capture, customer fulfillment.

2. While they each can be deployed to support other non-IBM platforms, what is the key synergy in a joint WebSphere Commerce and Coremetrics deployment?

A) Recognized best of breed customer interaction platform.
B) Recognized best of breed web analytics and 1:1 marketing.
C) Support for social networks, affiliates, and content aggregators.
D) Rapid time to value, based on pre-integration and common marketing constructs.

3. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Assortment Management, Stocking, Space Management, Inventory Allocation
B) Buy, Market, Sell, Service
C) Marketing, Socializing, Prospecting, Closing
D) Order Capture, Order Cross-sell, Order Fulfillment, Order return

4. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?

A) Awareness
B) Integrated Operations
C) Decisioning
D) Execution

5. Which of the following IBM software components provide core business capabilities across the entire Buy, Sell, and Service phases of the commerce cycle?

A) Sterling Commerce
B) WebSphere Commerce
C) Unica
D) Coremetrics

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