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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam Reference
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
NEW QUESTION 39
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Marketing
- B. Einstein Content Selection
- C. Marketing Cloud Connect
- D. Distributed Sending
Answer: D
NEW QUESTION 40
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?
- A. A scheduled automation to send daily transactional messages.
- B. A file drop automation to send transactional messages.
- C. A manual email send for each transactional message.
- D. Triggered email sends to deliver transactional messages.
Answer: D
NEW QUESTION 41
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Number
- B. Decimal (15,0)
- C. Text (15)
- D. Decimal (15,2)
Answer: B
Explanation:
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION 42
NTO has scenario of a journey for "post-purchasing communication": which re-entry setting is correct?
- A. reentry after time
- B. reentry anytime
- C. reentry only after exiting
- D. no reentry
Answer: B
NEW QUESTION 43
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will multiple languages be used, with a "From Name" lookup table needed?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Will version values/meanings change, precluding reusable AMPscript?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,C
NEW QUESTION 44
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. What publication lists will be used?
- E. What will be used as the Subscriber Key?
Answer: A,C,E
NEW QUESTION 45
How do you add a contact in contact builder?
Choose 2
- A. Import to All Subscribers List
- B. Import to MyLists
- C. Import to DE
- D. Add manually to All Subscribers
Answer: B,C
NEW QUESTION 46
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: C
NEW QUESTION 47
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Three send definitions to the master data extension
- B. Import activity -> Three send definitions to the master data extension
- C. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- D. Three filter activities -> Three send definitions to the filtered audiences
Answer: D
NEW QUESTION 48
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
- B. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
- D. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 49
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. MobileConnect Demographics
- B. Profile Attributes.
- C. Population in Contact Builder
- D. Data Designer Attribute Group
Answer: A
NEW QUESTION 50
A customer has an email newsletter to send out, but wants to deliver it with a targeted message for customers within a specified age range. These data have been defined in attributes from a sign-up landing page.
How should the customer individualize the email content?
- A. Guide Template Language
- B. Personalization Strings
- C. Substitution Strings
- D. Dynamic Content Areas
Answer: B
NEW QUESTION 51
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- C. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: A
NEW QUESTION 52
Customer Event:
* gather data through a tablet-based webform as part of a raffle into a data extension.
* Winner is randomly selected.
* After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define 2 things necessary:
- A. Send email activity which contains a link to subscription center
- B. WebCollect
- C. SmartCapture
- D. data extension with opt in status
Answer: A,C
NEW QUESTION 53
Why would a contact fail to enter a Journey Builder interaction?
Choose 3 answers
- A. The interaction allows re-entry only after exiting, and the contact already exists.
- B. The contact did not meet the entry criteria.
- C. The contact falls below the High Water Mark.
- D. The entry event was not fired via Automation Studio.
- E. The interaction has an A/B/n split, and the contact does not meet the criteria.
Answer: A,B,C
NEW QUESTION 54
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: A
NEW QUESTION 55
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