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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
NEW QUESTION 120
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Profile Center
- B. Subscriber Keys
- C. Publication Lists
- D. Send Logging
Answer: C
NEW QUESTION 121
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Set up Approval Workflow and Share setting inside Marketing Cloud.
- B. Edit the Content Permissions and Restrictions by Role setting for each user.
- C. Build out an internal business governance and process to support this.
- D. Integrate an outside CMS with all these permissions built in.
Answer: B
NEW QUESTION 122
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- B. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- C. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- D. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
Answer: A
NEW QUESTION 123
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: B
NEW QUESTION 124
NTO has to import a file that will be different every time.
What method should be used?
- A. Add Only
- B. Add and Update
- C. Update
- D. Overwrite
Answer: D
NEW QUESTION 125
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Campaign Email Tracking Report
- B. Account Send Summary Report
- C. Email Performance Over Time Report
- D. Email Send Report
Answer: A
NEW QUESTION 126
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. Should a single customer exist in multiple journeys at the same time?
- B. How are subscribers identified in your web analytics?
- C. How many messages should be included in each journey?
- D. Should customers exit the journey when the goal is met?
- E. How long after the behavior occurs will a subscriber need to enter a journey?
Answer: A,B,E
NEW QUESTION 127
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- C. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
- D. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
Answer: C
NEW QUESTION 128
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 129
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
- A. HTML
- B. AMPscript
- C. SQL
- D. SSJS
Answer: B
NEW QUESTION 130
Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.
What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?
- A. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
- B. Import File > Data Extract > File Transfer > Import File
- C. Import File > Query > Data Extract > File Transfer > Import File
- D. File Transfer > Import File > Data Extract > File Transfer > Import File
Answer: A
NEW QUESTION 131
A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud.
Which two approaches should the consultant recommend?
Choose 2 answers
- A. Use SQL Query Activities to output a Sendable Salesforce Data Extension.
- B. Use Data Filters to segment data to output a Sendable Data Extension.
- C. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.
- D. Use SQL Query Activities to create a Sendable Synchronized Data Extension.
Answer: A,C
NEW QUESTION 132
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. A global unsubscribe
- B. An auto-suppression list
- C. An auto-exclusion list
- D. An exclusion list
Answer: D
NEW QUESTION 133
Which three statements are correct about Data Designer? Choose 3 answers
- A. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- D. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- E. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
Answer: A,C,E
NEW QUESTION 134
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- B. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
- C. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
Answer: B
NEW QUESTION 135
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Lists
- B. Publication List with Data Extensions
- C. Exclusion List with Data Extensions
- D. Exclusion List with Lists
Answer: B
NEW QUESTION 136
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three filter activities -> Three send definitions to the filtered audiences
- C. Import activity -> Three send definitions to the master data extension
- D. Three send definitions to the master data extension
Answer: B
NEW QUESTION 137
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Automation Studio
- C. Suppression List
- D. Template Based emails
- E. Data Filter
Answer: B,D,E
NEW QUESTION 138
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- B. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- C. Tokenized Sending should be combined with field-level data encryption for additional security.
- D. Personalization Strings still allow PII to be displayed within an email.
Answer: A,B
NEW QUESTION 139
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Number
- B. Decimal
- C. Currency
- D. Float
Answer: B
NEW QUESTION 140
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.
What action should NTO take? Select One
- A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder.
- B. Create and send an apology email that includes a discount for a future purchase to all customers.
- C. Create a user-initiated message to logged-in customers to send once the website is restarted
- D. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
Answer: C
NEW QUESTION 141
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for each franchise owners
- B. A parent business unit for each franchise owner
- C. One business unit.
- D. One parent business unit and a child business unit for franchise owners.
Answer: D
NEW QUESTION 142
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?
- A. SOAP API Calls updating objects
- B. CreateSalesforceObject() AMPscript
- C. Login Calls
- D. Bulk API
Answer: A
NEW QUESTION 143
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Datorama
- C. Data Connector
- D. MuleSoft Anypoint Platform
Answer: A
NEW QUESTION 144
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